QUICK SUMMARY
Mr Jones Watches has launched its new &#@%!? watch, limited to just 300 pieces.
Designed by Rocky Beeson, Mr Jones Watches &#@%!? has a simple black dial with “Slow as F***” and “Not as Slow” writing as the hands.
Mr Jones Watches is back with another quirky, limited edition watch, and I think this one might be my favourite yet. The new &#@%!? – yes, that’s really what it’s called – has some choice words as its hands, and is inspired by those days when time feels like it’s crawling by oh so slowly.
&#@%!? is designed by Mr Jones Watches’ printmaker and London illustrator, Rocky Beeson. This is the second time Beeson has designed for Mr Jones Watches, and her style is best described as ‘tongue-in-cheek’ and a way to take aim at daily life’s tiny irritations.
When asked about the idea behind the &#@%!? watch, Beeson gave what is quite possibly the best quote I’ve ever heard. Her approach to illustrating and designing is “I see it, I hate it, I draw it”. In the case of the Mr Jones Watches &#@%!? timepiece, the watch is said to be focused on time-slowing activities like laggy laptops and traffic jams.
Sitting in a 37mm stainless steel case, the dial of the Mr Jones Watches &#@%!? is surprisingly simple, although it’ll be hard to gloss over. The black dial showcases “Slow as F***” and “Not as Slow” capitalised writing that acts as the hours and minutes hands.
Made from metal, these ‘hands’ move around the watch like traditional hands do to show off the time – you’ll actually want to watch the clock with this timepiece. The seconds hand is also metal and has a fun, wiggly line shape.
&#@%!? by Mr Jones is powered by a single jewel quartz mechanism, and is finished with an 18mm silver stainless steel strap. Limited to just 300 pieces, &#@%!? is available to buy for £195 / $245 / €245 at Mr Jones Watches.
