Kids under 12 will be able to attend New Mexico Lobos home football games for free this season. While it's a very nice gesture on its own, what really puts the promotion over the top is the way that the school announced it.
In a video posted on social media Monday, first year Lobos head coach Jason Eck channeled Michael Scott and recreated the season six episode of The Office where—SPOILER ALERT—a classroom full of students learned that they would not have their college tuition paid for by Michael.
Eck's performance is tremendous.
It's not tuition or laptop batteries... it's 𝙁𝙍𝙀𝙀 football tickets for kids! #CoachEcksTots #GoLobos
— New Mexico Lobos (@UNMLOBOS) August 4, 2025
📰 https://t.co/S8sOl84ZJs pic.twitter.com/WddyRkU6hd
Eck joined New Mexico after three seasons at Idaho, where he went 26-13 and guided the Vandals to their first 10-win season since 1993. Eck takes over a program that has had just five winning seasons this century, which means these kids were probably used to the disappointment.
However Eck's first season in New Mexico goes, kids of all ages will have to pay to get into the Battle of I-25 against rival New Mexico State on September 27th, as it's the only game where the promotion is not available.
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This article was originally published on www.si.com as New Mexico Coach Recreates Iconic ‘The Office’ Plot to Promote Free Tickets for Kids.
