- Taylor Swift has made Madame Tussauds history with the unveiling of 13 new wax figures across 13 cities and four continents.
- This marks the largest multi-figure launch in the museum's 250-year history, celebrating Swift's record-breaking Eras Tour.
- The Eras Tour was the highest-grossing tour of all time for two consecutive years, earning £1.6bn.
- Over 40 artists created the figures across 14 months, with each figure wearing iconic outfits from Swift's various album eras.
- Madame Tussauds said the collection aims to make guests feel as if they've stepped on stage at the Eras Tour, with the global brand director noting the significance of 13 figures, Swift's lucky number.
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