Loved-up shoppers are getting jot under the collar for fashion store New Look's latest offering.
The high street giant posted a photo on Instagram of the sleeveless, cable knit jumper - in blush pink, naturally given the season.
And shoppers gave a warm reception to the garment, ahead of February 14, reports the Manchester Evening News.
The New Look account posted: "Even our knitwear is preparing for Valentine's Day."
And post quickly blew up, and has now been liked nearly 18,000 times.
Shoppers are already keen to get their hands on one, and it looks like the jumper is quickly selling out online - with physical stores in the UK currently shut due to lockdown rules.
Writing under the post, one shopper said: "Loving the pop of pink! So fresh."
"This pink knit is the dream," said somebody else.
A third wrote: "I didn’t think I’d like the sweater vest trend but this is changing my mind."
"Ordered," added a fourth.
The jumper costs £15.99, and is available in a blush pink colour - making it ideal for Valentine's Day.
If you don't want pink, there's also a chic black version.
The cable knit jumper also comes in cream - which is currently on sale for £9.59 instead of £15.99.
