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The Guardian - UK
The Guardian - UK
Technology
Aleks Krotoski

New look for Lara will be 'more female-friendly': how, exactly?

Lara Croft
Lara Croft Photograph: Public Domain

Reeling from low sales of the latest iteration of their prize property, Eidos
has announced that they're set to revamp the Lara Croft character, reinventing her as more "female-friendly" in a cynical attempt at wooing a new audience.

I wonder what they'll do. Will they paint her pink? Will they reduce her breast size? Will they put her in less revealing clothing?

Or, perhaps instead of focussing on the character alone – which is a
pretty cheap shot at women everywhere if they think that's all they
have to do – they should scratch the silicon(e) surface and create a
more compelling narrative, a more playable game and a better all-
around product, eh?

If you were to transform Crofty into a more "female-friendly" version
of herself, what would you do?

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