From unique pet products to cheap food and home items, B&M has quickly become one of the nation's favourite high street shops.
The popularity of the bargain store is clearly working wonders for business even during a turbulent time for most high street stores.
B&M has since announced plans to open 45 new stores across the UK by the end of the year.
The retailer, which rivals the likes of Wilko and Home Bargains, reported a "strong start" to the new financial year in a statement report on Wednesday, MirrorOnline reports.
Group revenue growth in the last quarter rose 21.4 per cent, including its convenience chain Heron Foods, but its German business Jawoll slipped due to warehouse complications.
The company has already opened 12 new B&M UK stores in the last quarter and relocated one.
A further 15 to 20 Heron Foods stores will arrive in the financial year, after sales during the period rose to £93.1 million.
The move will bring a wave of new jobs to parts of the country as new stores are opened.
Further plans and locations of potential store openings have not yet been announced.
Simon Arora, chief executive, said: "The Group has made a solid start and we are on track with our plans for the year as a whole, with a strong performance in the B&M UK business and continued implementation of our planned change programmes in Germany and France, with a continued focus on resolving the warehousing and logistics challenges in Jawoll.
"B&M had its third consecutive record Easter trading period with sales of seasonal products and Homewares performing particularly well and Heron Foods has traded solidly too.
"The transitional changes to the product offers in Jawoll and Babou are now taking shape, as we apply the B&M model to those businesses.
"We look forward to the remainder of the year with confidence."
