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The Guardian - UK
The Guardian - UK
Business
Monkey

New iMac hands Apple another PR victory

Apple Store
The Apple Store went down for several hours on Tuesday

If any further evidence were needed to prove Apple has a teflon image it came with the reaction to the Apple Store going offline for several hours on Tuesday. For any other company this would be the cue for a swathe of negative stories about brand damage and dodgy technical platforms. Not Apple. The blogosphere kicked into a frenzy that the outage, for an upgrade, must be for a flash new product, reported the Indy. It was (the new iMac) and so potential negative PR is replaced by the usual Apple fever.

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