A former Black Country hotel site is set to reopen following a facelift and rebrand after a new lease deal was struck.
The West Plaza building, in West Bromwich, was previously home to a Premier Inn but the Vine Hotels group has now agreed a new letting.
Vine Hotels is an independent firm headquartered in Sheffield which operates 12 venues across the country and is now planning to reopen the 85-bedroom West Plaza, in High Street, under a new brand, yet to be unannounced.
It currently operates names such as Mercure, Doubletree and Whirlow Brook Hall.
Chief executive Garin Davies said: "The West Plaza is an exciting property for Vine Hotels, given its excellent location.
"The hotel has immense potential for the future and we look forward to helping the West Plaza take its rightful place as one of West Bromwich's best hotels following its refurbishment."
Property consultancy Lambert Smith Hampton completed the letting on behalf of landlord Real Estate Investors.
Martin Davis, director of hotels and leisure at Lambert Smith Hampton, said: "We are delighted to have completed the letting of the West Plaza hotel following a competitive marketing campaign.
"The hotel offers so much potential to the new incoming operator Vine Hotels.
"This transaction and Vine Hotels growth during the covid-19 pandemic demonstrates that the demand for well-located, good-quality hotels has returned."
Ian Clark, senior asset manager with Real Estate Investors, added: "We are excited to have let the hotel within our landmark building to Vine Hotels and are looking forward to seeing the hotel reopen following its refurbishment.
"We wish Vine Hotels every success with their latest acquisition."
