Fendi has launched its first collection under the creative direction of Maria Grazia Chiuri for Fall and Winter 2026, where an atmosphere of restrained tension gives way to an intimate sense of emotional longing.
Behold, Maria Grazia Chiuri is now back at Fendi after decades away. Before she was reinventing Valentino and before the big, bold, graffiti mayhem at Christian Dior, Miss Chiuri was an accessories designer at Fendi during the Karl Lagerfeld era.
For FW26, Chiuri looks to the legacy of the five Fendi sisters, who transformed their parents’ fur and leather workshop into one of the world’s most influential luxury houses.
Guided by the motto “Less I, More Us”, the collection revisits the house’s founding values while opening a new chapter rooted in collaboration and artistic dialogue.
The campaign showcases ready-to-wear defined by untamed, fluid silhouettes, softened by intricate detailing that evokes both vulnerability and strength.
The iconic Baguette also returns in re-editions across a range of prints and luxurious leathers, taking centre stage alongside the wide array of dresses and collared chokers.
Unlike other garment-driven campaigns, imagery becomes the collection’s emotional thread, reinforcing an atmosphere of intimacy as womenswear and menswear mirror one another through silhouettes that move fluidly across traditional gender boundaries.
Photographed by artist Jo Ann Callis, the campaign explores closeness and distance through emotionally charged compositions. Rather than overt drama, the imagery creates a quiet tension, allowing gestures, glances and physical proximity to tell the story.
Rome remains an unmistakable presence throughout. The city’s architecture serves as both backdrop and reminder of the house’s origins, grounding Chiuri’s vision in the heritage that has defined Fendi since its founding.
Chiuri’s debut collection for Fendi is now available at boutiques worldwide.
