A new electric scooter and electric bike store has opened its door in Nottingham city centre.
The new store in Maid Marian Way, opening on June 22, is part of an ambitious growth program that sees 10 more stores opening across the UK in the next few days, with European growth plans also being developed.
It has been opened by Somerset-based firm Pure Electric.
Peter Kimberley, chief executive of Pure Electric: “Our ambition is to be the largest e-bike and escooter retailer in Europe. We’ve got a fantastic team and demand is growing every day. Opening these stores is an important milestone for us.”
The business is the brainchild of former Hargreaves Lansdown pensions director Adam Norris, who launched his escooter business in 2018, before diversifying the company into e-bikes as well this year.
Norris recently handed over the role of CEO to Peter Kimberley but continues to work in the business full time, focusing on its growth strategy, its customer engagement and developing corporate partnerships, including Cycle to Work.
The store has been taken over from the Cycle Republic brand, which was owned by Halfords, and is employing local colleagues who are all former Cycle Republic employees.
They will offer a full range of retail, repair and servicing facilities. Pure Electric’s stores will stock a wide range of e-bikes, escooters and accessories from leading manufacturers.
The store openings coincide with Department for Transport (DfT) consultations to fast-track trials of escooters in towns across the UK.
In response to Covid-19 and the need to introduce transport alternatives to public transport and private cars, the DfT is inviting applications from any town across Britain to operate escooter trials over the next 12 months.
Nottingham is now developing plans to launch an escooter trial within the next three months.
