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The Guardian - UK
The Guardian - UK
Technology
Aleks Krotoski

New E3 phoenix rises out of the ashes

Gamers around the world wept and gnashed their teeth when it was announced that the Electronics Entertainment Expo (E3) was to be sacrificed to the game event gods, leaving a gaping hole in Los Angeles' interactive calendar. Personally, I wasn't that bothered, but I know plenty of journos who were.

Well, prepare to sing praises on high 'cause a new annual event is going to descend in Los Angeles from October 2007. From the makers of E3 comes GamePro Expo (working title), a conference for consumers by consumers. So a bit like Game Stars Live, then.

From MCV:



IDG has signed an exclusive deal with the ESA to run a consumer-oriented video games trade show. It will take place in Los Angeles in October '07



Notably, this is going to be a consumer show, which shifts the focus towards test-drives of forthcoming products, just before the biggest selling season of the year. Call me a cynic, but it's unlikely that there will be any news and/or exclusives at this new event. Those will probably be reserved for the other event replacing E3 held in Spring 2007, which is invite-only.

[UPDATE: According to next-gen.biz, punters who wish to attend the event will pay $100 for a 3-day pass, and will be able to buy software on the show floor. Via MCV, again.]

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