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Daily Record
Daily Record
World
Molly Dowrick

New dog collar which translates barks into swearing goes viral

We’re all curious to find out what our beloved canine pal is saying to us when they bark away.

One American company reckons that all dogs have picked up on the stereotypical Scottish tradition of frequent swearing.

The company MSCHF has developed the Cuss Collar which transforms your dog’s yelps into curse words, reports Plymouth Live.

An advert released by the company shows a bad dog named Grandpa barking the works 'f***' and 's***'.

The product has a bark-activated speaker which plays the curse word every time the dog barks.

It has quickly gone viral as MSCHF builds on a similar success from its infamous ‘toaster bathbomb’.

The Cuss Collar is currently on sale in America, with many Brits hoping it will soon be sold in the UK.

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