Monkey wonders whether the execs at Trinity Mirror thought to Google the chosen name for their cut-price print publication set to launch at the end of the month.
A quick search for “New Day” reveals the paper would share most of a name with reigning World Wrestling Entertainment tag-team champions The New Day.
The trio are known for an upbeat approach to working up the crowd – often with the help of a trombone called Francesca – liberal use of the word “booty” and, most surreally, wearing plastic unicorn horns on their heads.
Trinity Mirror to unveil "New Day" tabloid. https://t.co/DFgmisOLtl pic.twitter.com/1VCUbFinCO
— george arnett (@grbarnett) February 17, 2016
Monkey imagines that isn’t quite the brand message Trinity was going for, but Monkey hears there might still time be time to change it. Then again – an association with mythical creatures may be no bad thing for a company hoping to launch a profitable print newspaper in 2016.
