Hard-hitting new coronavirus adverts are set to be revealed soon, warning that even going for a coffee could kill.
A national campaign is to be unveiled within days as the Government eyes tougher restrictions amid a surge in covid infections.
One of the slogans being considered is "Don't let a coffee cost a life", it is believed.
Another message in the campaign is "Covid takes the train too".
The move is aimed at presenting a stark message to the public to try to ensure compliance with tough lockdown measures as Britain battles mutant strains of the disease.
Yesterday the government banned flights from large parts of South America over fears a mutant strain from Brazil could be imported into the UK.
Arrivals are now banned from Argentina, Brazil, Bolivia, Cape Verde, Chile, Colombia, Ecuador, French Guiana, Guyana, Panama, Paraguay, Peru, Suriname, Uruguay and Venezuela.
Transport Secretary Grant Shapps said: "Travel from Portugal to the UK will also be suspended given its strong travel links with Brazil – acting as another way to reduce the risk of importing infections.
"However, there is an exemption for hauliers travelling from Portugal (only), to allow transport of essential goods.
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"This measure does not apply to British and Irish Nationals and third country nationals with residence rights – but passengers returning from these destinations must self-isolate for TEN DAYS along with their households."
The new advertising campaign comes as the number of outbreaks of Covid-19 reported to Public Health England (PHE) surveillance teams in the seven days to January 10 from food outlets and restaurants was 18, up from 11 the previous week.
However, this compares with 977 suspected outbreaks in care homes in the same period.
The data does not show a full picture of where coronavirus transmission is happening.
The most up-to-date PHE data shows 243 suspected outbreaks in workplaces in the same time frame, 78 in hospitals, and 31 in educational settings such as schools.
