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Wales Online
Wales Online
National
Paige Oldfield & Brett Gibbons

New concept Iceland store will be twice size of regular High Street outlets

Supermarket chain Iceland is opening a new concept store twice the size of its usual High Street outlets.

Bosses have confirmed the frozen food giant will open a Food Warehouse store at the start of October this year.

The £750,000 "new concept" outlet will be double the size of the chain's regular stores and carry a wider range of products, DerbyshireLive reports.

Inside one of the Food Warehouse stores ((Image: Iceland))

In addition to the range of frozen, chilled and fresh food and groceries, customers can expect extended ranges of speciality frozen food, chilled meat and fresh produce, plus value bulk packs of grocery products and selected food-related electrical and homeware lines.

The store, in Heanor Retail Park, Derby, will create approximately 30 new jobs.

The Food Warehouse chain, which started with a single store in Stoke-on-Trent in September 2014, recently opened its 100th store in Blackpool and expects to open 30 new stores across the UK by March 2020.

An Iceland spokesman said: "We are Iceland's bigger little brother, bringing you free parking, exclusive products, bigger choice in food and homeware, bigger packs and even bigger deals, it's the bigger store giving you a great deal more!

"Don't stress. The Food Warehouse caters for everyone. We know that no two days are the same - The Food Warehouse has it covered. All stores are open until 8pm some even later! So if you are on your way home from a hard day at work and need that 'quick tea', or you have all the time in the world to do you 'weekly shop' we are there for you."

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