A NEW campaign to promote Glasgow city centre at home and abroad has been launched.
Highlighting work going on to transform the city centre, including the redesign of George Square and the Avenues project, the campaign aims to promote what the city centre has to offer.
The new marketing slogan "Get You in Town" aims to encourage people from outside the centre to get together for social and leisure activities in the city centre.
Since the Covid pandemic, the city centre has suffered with more people staying in their local areas, fewer city centre office workers and a decline in retail.
A media advertising campaign will promote the new slogan, which will be used together with the long-established People Make Glasgow.
The aim is to promote the city centre as the number one destination to meet friends focusing on concepts like “authenticity, and personality” of the city centre.
The city centre's bars, cafes, restaurants, culture and architecture will be key to the campaign.
A tandem campaign, Visit Glasgow, will be launched in key markets abroad, particularly the USA to bring visitors to the city.
It wants to promote the city as the Gateway to Scotland and play on its “unique” identity, character and personality.
The new campaign is the effort of the City Centre Taskforce, a partnership between businesses and the council.
Stuart Patrick, chief executive of the Glasgow Chamber of Commerce, said: “Our city centre is pivotal to our future success; it’s our economic heart and our cultural home.
“We are seeing improvements in visitor numbers and consumer spend with millions already invested and billions more in the pipeline. We are also deliberately designing our city centre for people by creating welcoming spaces where people want to live, visit and invest.
“There is a compelling vision for the city centre. If we all work together as Team Glasgow we will get the results that we want.”
Councillor Angus Millar, city convener for City Centre Recovery, said: “No-one should be in any doubt the city centre is a top priority for the council.
“As difficult as it’s been in recent years, I genuinely believe that a corner has been turned.
"Transformation of the city centre is taking shape and improvements are gathering pace. Our major investment in cleansing services will also make a big difference in the months ahead.
“It’s in all our interests to get behind Glasgow city centre and I’m certain Glaswegians will respond positively to our call to Get You in Town.”
At a launch event for businesses, Ruairi Kelly, council convener for development, said "momentum is building” highlighting the M&S Sauchiehall Street site, Holland Park, JP Morgan and the Social Hub at Candleriggs, as some examples.
He added that "on-street retail is more resilient than previously expected” and said talks with Princes Square, St Enoch were ongoing as well as Buchanan Galleries announcement of its plans.
He added: “The council needs to be more agile in processing planning applications.”
He said the campaign would “bolster the vision for the city we are striving to become”.
