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The Guardian - UK
The Guardian - UK
Technology
Bobbie Johnson, technology correspondent

New campaign for XP

Wondering how long it might be until Longhorn arrives on the scene? Well, here's a possible hint... Microsoft have just announced a new 15-month advertising campaign to boost sales of Windows XP. According to Reuters:

Microsoft declined to say how much it would spend on the global television, print and online marketing effort, or how the duration of the campaign might reflect the delivery schedule of Longhorn.

The massive ad campaign comes three years after the debut of Windows XP and is focused around more than a dozen different themes, including music, science, art and sports. In the main print ads, a window is displayed over a person's heart, with various images connected to the themes flowing out of the window.



No surprise that Redmond's staying tight-lipped on What This All Means, but no doubt many will take it as a rough timetable for the next Windows OS? Me, I know nuuthing.

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