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The Guardian - UK
The Guardian - UK
Business
Sarah Lowther

New business case study: Amplify Trading

Amplify Trading founder William de Lucy discusses the opportunities for a new business in the current climate: a large number of high-quality graduates willing to take risks with a smaller firm, and the volatility in the financial markets.

He also highlights one of the pitfalls for new businesses - expanding too quickly - and talks of the "discipline to stick to your core product".

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