This year, a new budget chain will hit the British high street.
The retailer could rival mainstream budget retailers Poundstretcher, B&M, Home Bargains and Poundland.
MaxiSaver opened its first branch last August in Hinckley, Leicestershire.
Since then, it has gone on to open another seven shops in Erdington, Stourbridge, Melton Mowbray, Chesterfield, Mansfield, Dudley and Newark - taking its total store count to eight.
MaxiSaver has now announced plans to continue this expansion and says it is actively searching for new premises with between 2500-6000sq ft of space in towns and cities.
Retail Gazette reports that the discounter is looking to open shops in towns and cities including Bedford and Sheffield.
According to the Mirror, the expansion would create at least 200 new jobs, as well as adding roles to the MaxiSaver head office team.
MaxiSaver - whose slogan is “big brands, best prices” - sells around 6,000 products that range in price from 29p to £59.99 and includes food and drink, household, cleaning, pet, garden, stationery, leisure, seasonal, health and beauty.
In comparison, Poundstretcher prices fall anywhere between 15p and £90 and its slogan is “every penny counts”.
Managing director Paul Mathers, who has more than 25 years’ experience in the retail sector including senior positions at Poundstretcher, said he had felt there was a gap in the market for a convenience style retailer offering quality, branded goods at good prices.
He said: “As soon as we opened our first store last August, it became an immediate hit which gave us the confidence to roll-out further stores and in every location.
“We’ve now welcomed plenty of new customers, who love what we’re doing.
“We are now expanding outside the Midlands and we’re currently searching for retail property that is close to both transport links and other retailers, which will give us good coverage on high streets and in city centres across a large part of England by the end of 2021.”
On its website, MaxiSaver describes itself as a "new name in convenience shopping" with "well branded stock at affordable prices".
