New Balance may soon no longer be Liverpool's kit supplier - but the company continue to celebrate their link with the European and world champions.
Nike were on Tuesday confirmed as taking over from New Balance from June 1 having agree a multi-year partnership to supply the club's playing, training and travel wear for the men's women's and Academy squads, as well as the coaching staff and Liverpool FC Foundation.
It brings to an end a five-year association with New Balance, who had been the Reds' kit supplier since 2015.
The company, though, can still boast Sadio Mane as an ambassador.
And they wasted no time in saluting the Senegalese being named African Player of the Year for 2019 on Tuesday night.
New Balance unveiled billboards in both Senegal capital Dakar and Liverpool emblazoned with the message "Rise of a Lion" and the company slogan "We Got Now".
And New Balance have also revealed a special pair of personalised Furon 6 boots celebrating the achievement.
Mane himself helped to design a special insignia that's visible on the heel of the boots and can also be found on the laces and inside the boots.
