Undeterred by its legal wrangle with Marks and Spencer, Aldi has now started to mimic sportswear giant Nike.
It comes as Marks and Spencer launches Colin the Caterpillar biscuits - and Waitrose joined forces with Aldi to take the biscuit in the ongoing #FreeCuthbert saga.
M&S launched legal action against Aldi to protect its Colin the Caterpillar, claiming its rival’s Cuthbert the Caterpillar product is so similar it infringes its trademark.
The news broke as M&S released Colin the Caterpillar Button Biscuits, priced at £1. Last week, the NewFoodsUK Facebook page said: "New Colin the Caterpillar Button Biscuits! Chocolate biscuits with a white chocolate filling! Not bad for £1 - you get 5 packs of 2."
However, Aldi has continued baiting M&S over the legal dispute. It had previously doubled-down on its alleged M&S imitation by paraphrasing one of the retailer's advertising slogans.
It then asked M&S if Colin and Cuthbert could become "besties" and "raise money for charity, not lawyers".
"We’re bringing back a limited edition Cuthbert and want to donate profits to cancer charities including your partners Macmillan Cancer and ours Teenage Cancer. Let’s raise money for charity, not lawyers," said Aldi in a Tweet.."
But M&S rejected the idea and told Aldi to use its "own character".
"Hey Aldi," replied M&S in a tweet. "We love a charity idea (Colin's been a BIG fundraiser for years). We just want you to use your own character. How about #kevinthecarrotcake? That idea's on us... and we promise we won't do Keith."
However Waitrose - which has a Cecil the Caterpillar Cake - was keen and tweeted: "Cecil is a caterpillar of the community... count us in!" #caterpillarsforcancer
And now Aldi has continued winding up M&S by using Cuthbert's face to launch its new summer clothing Range slogan - which borrows rather heavily from Nike's slogan, Just Do It.
Aldi tweeted an image of a billboard proclaiming "Aldi's just Done it" to launch the new range, which appears to include branded hoodies, pants, socks and T-Shirts.
It also tweeted a photo of a model wearing the new hoodie - with Cuthbert's face superimposed over the model's.
"The face of #AldiSpringSummer21. #FreeCuthbert," read the tweet.
