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Birmingham Post
Birmingham Post
Business
Laura James

New £50 million JCB Germany HQ is 'one of the biggest investments in company history'

The chairman of digger-giant JCB has officially opened a new £50 million headquarters in Germany.

Lord Bamford unveiled a plaque to mark the opening of the brand new facility in Cologne in what is one of the biggest investments in the company’s history.

JCB Germany was founded in 1965.

Its new headquarters now includes offices for 75 employees and a training centre for use by customers and JCB Germany’s network of dealers which employ a further 2,000 people.

Lord Bamford said: "Europe has been a very significant market for JCB since the 1950s and this facility is a great example of our investment in future growth.

"JCB has operated in Germany for more than 50 years and it is a crucial market for JCB because it is Europe’s second largest construction equipment market and the fifth largest in the world. This investment will help JCB deliver sales growth in the years ahead."

The new HQ is triple the size of JCB Germany’s former facility in Cologne and is situated at the heart of Germany’s largest industrial area, the Rhine-Ruhr zone.

It has excellent transport links, with the A4 Autobahn connecting the new HQ to the Netherlands and Belgium and the A1 Autobahn linking it to northern and southern Germany.

The facility – which includes a showroom for JCB’s latest machines – will host 3,000 delegates a year for sales and technical training as well as holding operator training courses in a specially constructed demonstration area for construction and agricultural dealers.

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