A £1m Peter Rabbit attraction is opening on Blackpool's sea front next month.
Peter Rabbit Explore and Play is opening next door to the famous Madame Tussauds and joins Merlin’s six other attractions including The Blackpool Tower and Sea Life Blackpool.
Based on the much-loved animated television series produced by Silvergate Media, it has been 18 months in the making and is Merlin's first stand-alone visitor attraction experience based on the programme.
Visitors will be invited to hop into the over-sized world of Peter and his friends to 'embark on an adventure across five fluffy-tailed themed zones'.
Merlin says: "Guests will need to think like a rabbit, move like a rabbit and deploy rabbit-like senses with a whole burrow-full of creativity in order to complete the challenges and earn badges – seeing if they have the skills to join the secret treehouse club."
Guests will also be able to meet, greet and ‘high-paw’ Peter himself when the attraction opens in February.
“We are thrilled to be welcoming such an icon to Blackpool," said regional director Kate Shane.
"Peter Rabbit is a well-loved household name for young and old and is globally renowned. We are delighted that this new attraction concept will be created here in Blackpool first.
"We firmly support Blackpool’s overall ambition to be the UK’s number one family seaside resort and with such a family-favourite brand joining our Blackpool Cluster of attractions we can’t wait to ‘hop’ to it and get the experience open."
Blackpool Council leader Lynn Williams added: “This new attraction will be another fabulous addition to Blackpool’s growing portfolio of world-class attractions that are aimed at a family market.
"The creation of a standalone experience featuring one of the world’s best-known children’s characters will provide another compelling reason to visit what we believe is the UK’s ultimate family resort.”
The attraction has been developed in partnership with Silvergate Media, Penguin Ventures (on behalf of PETER RABBIT™ brand owners Frederick Warne & Co) and Blackpool Council.
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