This savvy estate agent created her own music video to flog a massive 'neverending' property - singing The NeverEnding Story theme tune while wandering through its 14 rooms. Claire Cossey and her business partner Tony Bailey opened up Just Knock estate agents back in 2020 when the professional singer of 24 years came up with the idea of creating videos to help market their properties.
The 43-year-old recently created a clip to embellish a 'massive' £700,000 period property with five double bedrooms and five reception rooms in Leighton Buzzard, Bedfordshire. Footage captured shows the estate agent of nine years charismatically singing to the theme tune of the 1980s' family fantasy film as she makes her way through the gigantic home.
The video was shared on Twitter and it's amassed more than 6,000 likes and retweets. Claire, of Leighton Buzzard, said: "I've done it for a few years now and the first one I did went quite viral locally and it just helps promote the property. At the end of the day it's just a different marketing tool. I'm not saying to people it's going to help sell a house, it's just that obviously it's something very very different.
"It probably wouldn't come to any great surprise to say that I'm actually a professional singer by trade. I've been singing for 24 years and have toured all over the world. We started our own company and I just had this really stupid idea to start singing about a property.
"I'm a massive Stranger Things fan because my kids are teenagers so we all watch it together, and given my age, I remember the NeverEnding story as well so it came hand in hand. At the end of the day it's just a different marketing tool. I'm not saying to people it's going to help sell a house, it's just that obviously it's something very very different.
"I find the reaction highly amusing. When I last had this you get agents that are slagging you off, I don't care, it's a different idea, something unique and it helps promote the property." The detached, three-bedroom property which 'ticks all those important boxes' has been on the market since last September.
Claire's crafty digital creation was shared on Twitter, with many users flocking to the post to comment on the unusual advertisement. She said: "The house itself is beautiful. It's a 200-odd-year-old property, it used to be two houses that is now one. It's got a business attached to it and ample parking.
"The thing that lets it down is that it's on the main A5 road but we've got an average speed camera being installed next month into our village so it should make that house much more quieter. It's got triple glazing throughout, so you don't hear it anyway."
