After a slow first two months in the market, Netflix's $6.99-a-month partially ad-supported tier started reaching around 1 million active users per month in January, according to internal Netflix data shared with Bloomberg.
Netflix hasn't disclosed how many subscribers it has for its new discounted tier, which debuted in early November.
The "active users" benchmark, which is a commonly cited metric among free ad-supported streaming operators, includes multiple members of the same household using one account.
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Also, Bloomberg noted that the majority of signups for the new tier are for new customers or those who cancelled the service earlier and are returning to the fold.
Antenna reported earlier that around 20% of Netflix signups are for Netflix With Ads.
The research company also reported that signups for Disney Plus' new ad-subsidized tier were 20% in its first month. That outpaced the first-month performance of both Netflix (9%) and HBO Max (15%).
