Netflix are planning on axing a popular feature that will upset their many binge watchers.
The streaming service have become popular by dropping whole series on release day, meaning people can watch all episodes of their favourite shows in one sitting. But now Netflix are considering doing things differently from now on, reports the Liverpool Echo.
So far, they have delivered shows such as The Witcher, Bridgerton and Sex Education all in one sitting. But then Netflix started to experiment with a new way of doing things as Stranger Things 4 was dropped in two huge instalments.
Bingeing could quickly become a thing of the past as Netflix consider dropping weekly episodes instead. Puck reported that Netflix’s co-founder Reed Hastings “has seemed unwilling to pivot off the binge mode” in the past, but “now, it appears, he does”.
It comes as Netflix is looking for new ways to retain subscribers. If shows are dropped weekly, rather than in one go, then people won’t binge and then unsubscribe. They will need to remain a paying customer to watch all of the episodes – once every episode is released, though, then viewers will be able to binge all at once.
Entertainment industry expert Bob Lefsetz predicts that Netflix is putting itself in danger with the move. He said: “This is how the music business got in trouble, by ignoring its customers in search of an ever-growing bottom line – in the digital world, in the internet world, you give the people what they want or you die.”
Netflix also recently announced it would be adding a new tier to the platform, where customers could choose to watch ads for a cheaper subscription fee .The new advert-tier is expected to cost between £6 and £8 per month.
They are also trying to clamp down on households sharing passwords with family and friends, meaning that more people will have to create their own accounts. It comes as over a million customers left the platform between April and July of this year.
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