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Evening Standard
Evening Standard
Lifestyle
Naomi May

Netflix's Narcos is set to become a designer menswear brand

Netflix's hit series Narcos is about to make its mark on the world of fashion.

French film studio Gaumont has partnered with Los Angeles-based e-commerce platform Dropdaze to create a designer brand inspired by the crime drama, which will aptly be named “Narcos Los Angeles.”

The brand will span men’s designer fashion such as military jackets, graphic tees and hoodies, jewellery, as well as hardware and lifestyle goods, with all pieces nodding to notable sartorial moments from the show.

According to WWD, Narcos Los Angeles will be available online later this year, while eager fans can purchase it IRL at pop-ups across the world, which are yet to be confirmed.

A location scout for the hit Netflix series Narcos was found shot dead in Mexico (Juan Pablo Gutierrez/Netflix)

The latest season of Narcos: Mexico dropped on Netflix earlier this year, and once again featured Diego Luna as Mexican drug lord Felix Gallardo.

Narcos chronicles the Colombian cocaine trade in the eighties and follows the stories of the drug lords from that era. As can only be expected from a retro-inspired show, there's no shortage of flamboyant eighties fashion in the series, spanning from floral shirts to military jackets.

Narcos Los Angeles will be available to buy online later this year, pricing is as yet unknown.

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