- Netflix has disclosed its use of generative artificial intelligence in approximately 300 of its films and TV shows, often without viewers' prior knowledge.
- The AI is primarily utilised in post-production for creating complex sequences, including battle scenes, crowds, and establishing shots, enabling content that might otherwise be unfeasible.
- The company claims AI helps achieve higher quality output more quickly and at a lower cost, and is also used for personalised content recommendations and enhanced search capabilities.
- This revelation coincided with Netflix's latest financial results, which indicated a slowdown in revenue growth, prompting concerns about the company's capacity for reinvention.
- The announcement, presented in a letter to shareholders, appears to be an effort to reassure investors about Netflix's adoption of new technology amidst challenges such as leadership changes and acquisition difficulties.
IN FULL
Netflix is using AI in hundreds of shows – and you might have watched them without knowing
