- Netflix is reportedly considering radical changes to its streaming service, including the introduction of live channels that would continuously stream films and shows by genre, to enhance viewer engagement.
- These proposals stem from internal concerns about potential declines in subscriber engagement, which have been a frequent topic in company meetings.
- Another potential change being explored is the integration of third-party streaming services, such as NBC Universal’s Peacock, directly within the Netflix app, mirroring models used by Apple and Amazon.
- The streaming giant has recently expanded its offerings, introducing an ad-supported subscription tier in 2022 and adding live programming like WWE events and NFL games.
- Netflix has faced challenges, with its shares down over 40 per cent in the last year and its TV viewership share dropping to 7.8 per cent in April, alongside recent price increases for its standard and premium plans.
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