Netflix (NFLX) -) is set to drop another sports series, but this time on America’s most famous sport.
Netflix dropped a trailer for “Quarterback,” a sports docuseries which followed the 2022 NFL seasons of three quarterbacks that premieres on Wednesday, July 12.
The series features two-time Super Bowl winning quarterback Patrick Mahomes of the Kansas City Chiefs, Kirk Cousins of the Minnesota Vikings, and Marcus Mariota of the Atlanta Falcons.
Its produced by NFL Films together with Peyton Manning’s Omaha Productions and Mahomes’ 2PM Productions.
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It's almost time for kick off!
— Netflix (@netflix) July 10, 2023
Watch the first four minutes of Quarterback, our new docuseries following Marcus Mariota, Kirk Cousins, Patrick Mahomes. Premieres this Wednesday. pic.twitter.com/NOIsORFmjB
The show comes as Netflix has continued to leverage sports content after the successful “Formula 1: Drive To Survive” series that has bolstered the motorsport league’s popularity around the world, particularly in the United States. The show’s success parlayed into huge expansion in the sport in different markets, including adding two Grand Prix’s in the United States over the last two years.
Both tennis and golf have tried to take the same formula, with Drive To Survive producers Box To Box films creating “Break Point” that followed the ATP Tour and WTA Tour and “Full Swing” that chronicled the PGA Tour’s initial battle with the LIV Tour last year.
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Sports docuseries have given fans a candid look at the athletes and their trials throughout their season. With Formula 1, it unlocked a new audience -- particularly women and Gen Z -- that many leagues are desperately trying to attract.
The NFL has been looking towards attracting a younger audience through broadcasting games on Nickelodeon. It also has moved some of its broadcast to streaming services like Amazon.
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