Netflix's Chief Content Officer Ted Sarandos suggested that the streaming service is considering boycotting Georgia in light of the state's "fetal heartbeat" abortion ban, the NYT reports.
Why it matters: Netflix isn't making a concrete promise, but it is the first major Hollywood studio to make a public statement as other film industry figures pledge to boycott the state following its restrictive abortion ban.
What they're saying:
The state of play: Florida and South Carolina are considering their own "fetal heartbeat" bills, and Louisiana is close to passing one. West Virginia introduced a "fetal heartbeat" bill earlier this year. The ACLU said it plans to sue Georgia over the bill.
Our thought bubble from Axios' media reporter Sara Fischer: Consumers expect brands to stand up for issues they believe in. But some issues are more contentious to stand up for than others. Abortion, as well as gun control, are 2 issues that brands typically stay away from, as they are more polarizing than issues such as equal pay or climate change. That makes Netflix's move notable.
Go deeper: More filmmakers join slow-moving protest against Georgia's abortion ban
