Netflix has finally confirmed the launch date and price of its new cheaper plan with adverts. On November 3 from 4pm, customers in the UK will be able to sign up to the new 'Basic with Adverts' package for £4.99 a month.
Every advert that plays as part of the discounted plan will be before and during any TV shows and films, each lasting 15 or 30 seconds in length. On average, this totals up to four-five minutes of adverts per hour, Netflix says.
Although the new plan will be cheaper, some films and TV series will not be available for viewing due to licensing restrictions, with the amount of content that might be unavailable to depend on which country you're in.
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Under the new plan, customers will not be able to download content and, like on its Basic Plan, will only be able to watch on one device. The video quality will be up to 720p HD, with the Basic plan being upgraded to match this as well. The Standard plan, however, which costs £10.99, lets you watch on two devices, while the Premium deal increases this to four devices and is £15.99.
It comes after rumours circulated that Netflix would be introducing a new advert-supported package back in July this year.
Greg Peters, Netflix Chief Operating Officer, said: "We’re confident that with Netflix starting at £4.99 a month, we now have a price and plan for every fan.
"While it’s still very early days, we’re pleased with the interest from both consumers and the advertising community and couldn’t be more excited about what’s ahead. As we learn from and improve the experience, we expect to launch in more countries over time."
Rival streaming service Disney+ will launch its own advert plan in December in the US. Other countries where Netflix's Basic with Adverts will launch include Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain and the US.
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