Irish Netflix users will see ads land onto the platform very soon
The streaming giant confirmed the long-rumoured news that they were introducing a cheap tier for users which would allow them to save money - but see advertisements on shows and films.
It's been one of Netflix's unique selling points over traditional TV in the past that you don't get bombarded with ads on the platform.
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If if you want to stump up €5.99 per month from November 3, you will be able to watch Netflix's new 'Basic with Ads' service.
A statement from the streaming service explained: "We’re excited to launch Basic with Ads — Netflix’s lower priced ad-supported plan — in November.
"Basic with Ads will cost just $6.99 a month in the US and launch on November 3 at 9 am PT.
"Basic with Ads will be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US.
"Our current plans and members will not be impacted. Basic with Ads complements our existing ad-free Basic, Standard and Premium plans.
"Basic with Ads offers all the features people expect from Netflix’s Basic plan, with a few differences:"
What are these differences?
Netflix explained it in the following way.
What stays the same : A wide variety of great TV shows and movies; personalized viewing experience; available on a wide range of TV and mobile devices; change or cancel your plan at any time.
What’s different : Video quality up to 720p/HD (now for both our Basic with Ads and Basic plans); average of 4 to 5 minutes of ads per hour; a limited number of movies and TV shows won't be available due to licensing restrictions, which we’re working on; no ability to download titles
At launch, ads will be 15 or 30 seconds in length, which will play before and during shows and films.
"While it’s still very early days, we’re pleased with the interest from both consumers and the advertising community — and couldn’t be more excited about what’s ahead. As we learn from and improve the experience, we expect to launch in more countries over time." the statement ended.
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