Netflix recently announced it is making some costly changes to its streaming service.
On March 10, the streaming giant confirmed users would be paying more each month. Basic and standard plans are set to increase by £1 to £6.99 and £10.99, respectively. Premium tiers, meanwhile, will increase by £2, taking the total to £15.99 a month.
A spokesperson for the company said: "We have always been focused on providing our members both quality and clear value for their membership. Our updated prices reflect the investment we have made in our service and catalogue, and will allow us to continue making the series, documentaries and films our members love as well as investing in talent and the creative industry."
READ MORE: New Netflix changes mean users may have to pay more to stop people sharing passwords
They added: "We offer a range of plans so members can choose a price that works best for them."
With subscription prices on the rise, people have been talking about whether or not cheaper deals will be on offer - including less expansive packages which could feature adverts. Numerous competitor streamers have introduced an ad-supported lower-cost subscription package including Disney+. They will roll the new plan out to international markets by 2023.
However, while speaking at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco last week, Netflix CFO Spencer Neumann addressed the issue of advertisements coming to Netflix. He said: "Never say never, but it’s not in our plans right now."
He added: "I would love to get a show of hands of people who liked that decision by Disney, but I don’t think I’ll get it. It’s not like we have religion against advertising, to be clear."
Last week, it was also announced Netflix will be cracking down on different households sharing the same password to access the streaming service. New changes to the app means that customers will have to pay extra if it detects people at multiple addresses logging in to the same account. Netflix's terms already do not allow users living apart to share an account.
However, the platform has long tolerated the practice, leading to password sharing. Now they are trialling new ways to combat this which will cost subscribers more.
Netflix said it would soon start testing new features that let subscribers pay to add "sub accounts" for up to two people they do not live with. It is testing the changes in Chile, Costa Rica, and Peru, with the extra accounts costing 30% to 40% of a basic membership. In the UK, a £2.99 a month charge would mean a subscriber on the most expensive plan paying £21.97 a month for two people living elsewhere.
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