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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Net takes largest slice of Danish ad spend

The internet surpassed daily newspaper, TV and radio to become the leading advertising medium in Denmark in 2008. With revenues of euro €392.7m (£346m) the net accounted for 21% of the total Danish ad spend of €1.9bn (£1.7bn). By contrast, daily papers took 19% percent, with weekly local and regional newspapers at 18% and TV at 17%. (Via New Media Trends)

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