Speaking at the Guardian Changing Media Summit 2016, Tess Macleod-Smith, vice president, publishing and media, Net-a-Porter and Lucy Yeomans, editor-in-chief of Porter magazine and global content director, Net-a-Porter, discuss the launch of the Porter magazine.
They explain that market research found their customers still loved print. As a digital-first company, it was a great opportunity to create the physical embodiment of the brand, connecting the dots between print and digital. Each page of the magazine is shoppable by scanning pages from your phone, designed to appeal to cash-rich, time-poor women.
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