Milkybars are about to become a fair bit healthier. Nestle, the Swiss consumer goods giant behind the popular confectionary, announced this week that it is launching a version of the bar which contains 30 per cent less sugar.
Milkybar Wowsomes, which are due to hit shelves across the UK and Ireland over the coming weeks, are made with a sugar substitute which Nestle developed in 2016. The company said that it had changed the structure of sugar using only natural ingredients, creating an “aerated, porous sugar that dissolves more quickly in the mouth”.
This, the company explained, “allows someone to perceive the same sweetness as before while consuming less sugar”. It said that it also intends to apply the new sugar technology to other chocolate brands, specifically those targeted at children.
Like other consumer goods brands, the maker of Kitkats, Aeros and Nescafe, has for several years been vocally committed to making its product healthier, partially in response to campaign groups and health charities concerned about the amount of sugar being consumer especially by children.
Nestle made a first public commitment to slash sugar in a range of its products by 10 per cent between 2014 and 2016 and has since pledged to cut it by a further 5 per cent on average across its products as part of a range of 2020 commitments.
Earlier this month, Nestle said that it had already taken out more than 60 billion calories and 2.6 billion teaspoons of sugar from across its food and drink portfolio over the last three years.
Commenting on the new Milkybar launch, Stefano Agostini, chief executive for the group in the UK and Ireland, said that Nestle is demonstrating how it “can, and will, contribute to a healthier future” and that it takes its “public health responsibilities very seriously”.
Launched back in 1936, the Milkybar is one of Nestle’s most iconic products in the UK. In 2007 it was re-launched with all natural ingredients and in 2017 the recipe was tweaked to make milk the biggest ingredient in the chocolate bar.
