June 02--Nestle USA said Tuesday that it will remove artificial flavors from products in the DiGiorno, Tombstone, California Pizza Kitchen, Jack's, Hot Pockets and Lean Pockets lines by the end of 2015.
Nestle said it also aims to cut sodium by 10 percent from 2013 levels and that taste would not be affected.
The maker of packaged foods is trying to make its offerings more appealing to diners who prefer healthier fare.
"We know people want to feel good about the foods they eat, and they're seeking foods made with fewer artificial ingredients and less sodium," John Carmichael, president of the Nestle Pizza Snacking Division, said in a statement.
The moves follow similar changes made by other companies. Kraft Foods Group is removing preservatives and synthetic colors from its iconic macaroni and cheese, while Kellogg's is launching a line of muesli and granola cereals without preservatives, artificial colors or artificial flavors.
Nestle USA is also introducing California Pizza Kitchen Gluten-Free Crispy Thin Crust pizzas to appeal to the audience demanding gluten-free options.
The company said its packaging would begin to include tools to help shoppers choose the right portion sizes and would underscore the importance of eating vegetables and fruits.
jwohl@tribpub.com
