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The Guardian - UK
The Guardian - UK
World
Paul Lester

NBC deems Peta Super Bowl advert too sexy for TV

American television network NBC has refused to air a Super Bowl advertisement from the People for the Ethical Treatment of Animals featuring scantily clad models handling vegetables.

Victoria Morgan, NBC Universal's advertising standards executive, said the advert "depicts a level of sexuality exceeding our standards".

NBC asked the organisation to edit some of the racy scenes out of the ad but Peta refused.

"Apparently, NBC has something against girls who love their veggies," wrote blogger Amy Elizabeth on Peta's website.

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