AEG and Crypto.com announced Tuesday that Staples Center, home of the Los Angeles Lakers, will soon have a new name: Crypto.com Arena.
According to the Los Angeles Times, the deal is worth $700 million over 20 years, making it one of the biggest naming rights deals in history.
The arena will be called Staples Center until Dec. 25 when the switch will take effect. All of the Staples Center signage will be removed by June 2022.
The deal has made NBA Twitter erupt. The NBA spectrum has a wide range of emotions about the move, especially because Staples Center has been the name since the arena opened in 1999. Many memories have since transpired in the building involving legends like Kobe Bryant and Shaquille O’Neal.
Here are some reactions from NBA Twitter:
