The NBA, NBPA and 2K have agreed in principle to a new multiyear global partnership expansion, keeping one of the most popular sports gaming franchises firmly connected to the league and its players for years to come. Alongside the main deal, 2K is also set to continue its partnerships with the NBA G League and USA Basketball.
As the partnership evolves, the NBA and Take-Two are also teaming up to launch NBA Take-Two Media, a new entertainment company aimed at bringing fans and players closer together through gaming, storytelling and live events. With a focus on basketball’s influence on culture, the company will explore content that blends gaming with fashion, music, travel and more, working with creators, athletes and fans to shape what comes next.
“We are immensely pleased to continue our longstanding, highly successful partnership with the NBA and the NBPA and look forward to building upon the record-setting achievements that we have accomplished together,” said Strauss Zelnick, Chairman and CEO of Take-Two Interactive. “I would like to thank Adam Silver, Andre Iguodala, and all our partners at the NBA and NBPA for their continued support and shared vision to empower NBA 2K to become the premier interactive entertainment basketball franchise. We are excited to unveil NBA Take-Two Media and look forward to seeing how it will create an entirely new and multi-faceted NBA experience for our communities.”
Thanks to skinnybonez for the featured screenshot from our Photographic Side of NBA 2K25 thread.
