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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Michael Sykes

NBA agent Rich Paul reportedly has a new signature sneaker with New Balance. No, seriously

Look, it’s 2021. The days of athletes being the only names to care signature sneakers or even player exclusives are dead and gone.

These days, you’ve got music stars like Kanye West and designers like Virgil Abloh not only designing sneakers for companies but also putting their signature stamp on them. And, oftentimes, they go over better in the public than signature athletic sneakers.

But, uh, an agent with a signature shoe? Nah, that’s crazy. But it’s happening, though.

NBA super agent Rich Paul reportedly has a sneaker with his name on it coming from New Balance and I’ve never seen anything like this before.

His stamp is on New Balance’s 550. Truly can’t believe this is a thing.

I’m not sure what’s more unbelievable here: That this is actually a thing or that these are actually pretty good.

Sneaker fans reacted to both.

Watch our sneaker unboxing series, Special Delivery 

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