Launch of Get Naughty collection
Another Story, The Helix Quartier, The Emquartier
Host: Wipa Umphuj, assistant general manager retail development of The Mall Group
Highlight: The lifestyle concept store's decor with a pink-purple colour scheme evokes a mademoiselle's bedroom for the display of the "Get Naughty" dresses, lingerie, accessories and stationery. Pouting purple lips and donning a pink top, Urbanears' DJ Praewa Chirapravati Na Ayudhya mischievously played the music. Sarit Trilertvichien, founder of Brainwashed Theory clothing brand, designed royal-blue pyjamas with contrasting red stitches for the playful collection. For women's rights social campaign, Sirinya Bishop co-designed T-shirts with a screen print #DONTTELLMEHOWTODRESS of which proceeds will go to the Women and Men Progressive Movement Foundation.
