The National Beauty Show is coming to Liverpool as the city is named beauty capital of the UK.
The National Beauty Show will be held in Liverpool's Exhibition Centre from 4 to 5 November 2023, which will be the first time the event has ever been held there. The event will see some of the biggest names in beauty, wellness, cosmetic and aesthetics brands arrive in the city to celebrate the best of beauty.
The event is open to the beauty trade, as well as to members of the public, so all are welcome to attend and see over 241 beauty trade suppliers and brands. It's expected to attract and audience of over 10,000 people to the Liverpool waterfront for the weekend.
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Liverpool is regarded as the Beauty Capital of the UK and rated number one for beauty treatment popularity and annual beauty spending. Liverpool has also been rated the top city in the UK in which to have a career in hair and beauty and number one for salary potential, as Liverpool ladies spend more money per head on hair, beauty and cosmetic procedures than any other city in the UK.
The National Beauty Show was conceived by two female entrepreneurs from Liverpool, Jody Riley, a former beautician turned beauty tech entrepreneur and the face of beauty booking app PamperBook and Alex Alexander, owner of Lex Cosmetics, one of the UK’s leading cosmetic nurses whose clients include celebrities, the rich and famous. The Liverpool ladies – who have previously run events together - teamed up together earlier this year when they launched the National Beauty Awards 2022 in the city to a huge sell-out success.
Commenting on the forthcoming event beauty, Jody Riley said: “We are beyond excited to stage this event at the Exhibition Centre Liverpool in such a stunning venue on the waterfront. Liverpool, which is arguably the beauty capital of the UK, will host this unique event both for the public and the beauty industry.
"It’s the first event of its kind in Liverpool to showcase the latest beauty products, services and brands both to the beauty industry and the public. Beauticians, therapists, nail and brow technicians will travel to Liverpool from all over the UK and mingle with the public who are beauty fans to see masterclasses, celebrity guests, social influencers to learn beauty hacks and tips and see new products and services.
"Once again it shows how Liverpool is a cosmopolitan city leading the way in the beauty industry.”
Visitors to the event can expect to see celebrity guests, informative talks, masterclass sessions from the UK’s top beauty and aesthetics educators, practitioners and influencers. Beauty business owners will also be able to pick up tips and tricks on how to grow their beauty business from Socialista marketing influencer Anna Khanna, hair and beauty business growth coach Alysha Bradley and professional make-up artist and educator Aimee Elizabeth to mention just a few.
Exhibitors and brands already confirmed to attend the event include international aesthetics brand Acre Pharmacy as headline sponsor, Jalupro, UTH and Promo Italia, Tatti Lashes, Casmara skin care and payments provider Dojo. More brands, sponsors and guests are to be announced over the coming months.
Co-founder of the National Beauty Show and Lex Cosmetics Clinic owner, Alex Alexander said: “This is an incredibly proud moment for myself and Jody as two female beauty entrepreneurs to host and stage this event in our home city and show the rest of the UK why Liverpool is the most glamorous capital of the UK. This is a particularly exciting event as it is not only open to the beauty trade for beauticians, aesthetics practitioners and wellness therapists, but also members of the public who are beauty fans to get up close and see the latest trends and treatments in the beauty industry."
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