NARS have just added a new lipstick range, called After Hours and one of the items it features is a nude coloured lipstick, called Morocco.
The lipstick isn't available to buy just yet, but the cosmetics giants have been teasing it on their social media accounts.
As part of their marketing, they've released a rather x-rated advert for the make-up product, which makes it look a lot like something else.
People online who saw the promotion got a bit of a shock as the ad makes the lipstick look like a penis.
Yes, really.
The clip shows the lipstick melting in reverse, causing it to appear rather phallic shaped.
By the end of the video, the lipstick has solidified, leaving you wondering if you really saw what you just saw.
NARS captioned the post on Instagram saying: "When the nudes keep you up all night. Reach the dawn with Morocco Lipstick, a warm cinnamon."
People on social media were left baffled wondering if they were "dirty minded", while others branded the whole thing "naughty".
One person said: "Omg this is #naughty and #brilliant."
Another commented: "Guess I have a dirty mind, cause I sure thought that was a... never mind!"
A third wrote: "I scrolled past this on Twitter and my boyfriend asked me if I was looking at nudes!"
"Who was at the table and approved this ad...great product just don't like the idea of rubbing a penis around my lips," added a fourth.
However, fans of the brand were quick to point out that this wasn't the first time NARS had done something like this.
"Their most popular blush is named, Orgasm. It’s their thing," replied someone else.
"You must not know about NARS cosmetics," said another shopper. "They have a mascara called Climax."
