Naomi Campbell is launching her fourth Fashion for Relief pop-up store in Westfield London in time for Christmas.
The store, which will be situated in the atrium of the Shepherd's Bush shopping centre, will raise funds for education and employability programmes for young people.
Naomi will personally donate items from her own wardrobe to sit alongside bespoke and limited-edition pieces donated by major fashion brands and donations from her celebrity friends.
Items due to go on sale include bespoke Alexander McQueen T-shirts, Chrome Hearts Fashion For Relief silk scarves, as well as fashion pieces by Gucci, Alaïa and Vivienne Westwood, among others.
“This is a unique opportunity for everyone to get their hands on some really special fashion pieces at accessible prices,” said Campbell. “Whether you are shopping for Christmas presents or just treating yourself, you can do so here knowing that the money is going to help improve the futures of young Londoners.”
A roster of activities will also take place throughout the week-long pop-up, including presentations and talks from up-and-coming designers.
The first Fashion for Relief pop-up opened its doors in Westfield 10 years ago, and each of the four events since has been a success – 2014’s pop-up raised £65,000 and the entire store sold out in seven days.
“This year, the designer store will be bigger and better with hundreds of designer pieces on sale, and a great schedule of interactive events to give shoppers an amazing in-store experience whilst purchasing the perfect festive party dress or Christmas present for their loved one. All in the name of a great cause,” said Myf Ryan, Chief Marketing Officer for Westfield Europe.
Founded by Naomi in 2005, Fashion For Relief has raised millions for disaster relief and humanitarian causes around the world. The charity is dedicated to improving the lives of those living in adversity by uniting the fashion industry as a force for good.
The focus of this year’s Fashion For Relief fundraiser is on education and employability programs, including the Mayor’s Fund for London. This is also a key focus for Unibail-Rodamco-Westfield centres which supports a number of employment and training schemes for Londoners and currently generate 32,000 jobs in the capital.
The Fashion For Relief pop-up store, located at the heart of Westfield London – The Atrium, will be open to the public from Wednesday 27 November until Sunday 8 December.
