Name shame for Ed

Probably not one for the Today programme's Sony radio award entry, but an enjoyable moment nonetheless on BBC Radio 4 today, when presenter Ed Stourton interviewed the chief executive of the Barclay brothers' Shop Direct company, which has just bought the Woolworths brand name. "Tom Newton-Jones joins us now ..." Stourton told listeners. "Good morning John," said Newton-Jones, provoking the quick response from Stourton: "It's Edward actually, but no matter." "I'm sorry. And it's Mark, Edward." Do keep up at the back. "I beg your pardon? You're Mark?" "I am yes ..." A bunch of bananas to Stourton for his magnificent recovery, just after 0713 on the Today website. "We both got it wrong! A magic moment. Talking of names ..." The programme won't be the same without you, Evan.