The logo associated with Aphex Twin has appeared on the walls of Elephant and Castle tube station in south London.
The appearance of the imagery has led to speculation that Aphex, AKA Richard D James, is preparing to release his seventh album as Aphex Twin. The pioneering British producer’s record label, Warp, confirmed to the Guardian that the campaign is official. The album would would follow the release of Syro in 2014, the Cornish producer’s first full-length release in 13 years. In 2017 he released a standalone single, 3 Gerald Remix /24 TSIM 2, and launched a bespoke listening platform containing unreleased material.
Aphex Twin is up to something. A cryptic 3D logo has cropped up in Elephant & Castle underground tube station. 📷@NicoDeCeglia pic.twitter.com/xfUaeMo4uK
— BOILER ROOM (@boilerroomtv) July 30, 2018
Of the many rumours surrounding Aphex Twin, one of the most potent is that James was said to have lived in the glass structure on Elephant and Castle roundabout when he first moved to the capital. This has been widely debunked; James is also thought to have lived in an unoccupied bank nearby in the 90s.
The logos in Elephant and Castle tube station are not James’s first foray into stealth marketing. In August 2014, he flew a lime green blimp bearing his distinct logo above London venue Oval Space to announce his return with Syro.
Aphex Twin is due to play his first solo date in several years at Berlin’s Funkhaus on 1 November. James will also headline the Club to Club festival in Turin that month.
