Across the globe, a number of mysterious signs have been spotted at different locations with the number “30” on them, causing music fans to speculate that Adele might be releasing her highly-anticipated album soon.
From Dubai, Germany, The Netherlands, Italy, Ireland, France, Italy, the US, and of course the UK, many iconic landmarks have been plastered with the notice, and it’s certainly grabbed the attention of the Someone Like You singer’s fans.
While there has been no official confirmation as of yet from Adele herself, people couldn’t help but notice how the number keeps perfectly with her theme of previous album titles, named after age.
Although the singer is 33-years-old, she separated from her ex-husband Simon Konecki during her thirtieth year – a coincidence perhaps?
Fans on Twitter have been tallying up the different places the mysterious sign has been displayed:
A thread of all the city landmark projections of the speculated Adele comeback promotion. #Adele30 pic.twitter.com/VtCtQkvser
— Adele Global (@AdeleGlobaI) October 1, 2021
adele hasn't even released the album yet and has already outdone everyone #Adele30 pic.twitter.com/VyKJra2RZB
— 𝔏𝔞𝔯𝔰 (@outsideriah) October 1, 2021
Meanwhile, some have seen the funny side to the singer’s rumoured come back – and some have even edited the sign to appear in random locations such as the Moon (now THAT would be some marketing strategy).
OMG it’s true - Adele is about to drop her new album 30, a sign has even appeared right by my house !!! ❤️❤️❤️ #Adele30 pic.twitter.com/sOdIox83Rz
— 76Tigga (@76Tigga) October 1, 2021
Posters labeled “30” have appeared in Oslo, Norway. Is this Adele teasing her upcoming studio album? 👀 pic.twitter.com/1Uibea2GGS
— Fred (@FredAdkins_) October 1, 2021
Publicist: how do you wanna make your comeback?
— ANDREA🕸 #Adele30 (@deIIycat) October 2, 2021
Adele:#Adele30 pic.twitter.com/N0wvl2pWOM
me outside @Adele’s house now I’ve seen the #Adele30 projections https://t.co/ZBpeTqF3W4
— nick grimshaw (@grimmers) October 2, 2021
Adele has projected 30 on the moon in preparation of her comeback album. #Adele30 #Adele pic.twitter.com/EVzNTcfRb8
— callum 🍅 | adele is coming (@tearsdryswift) October 1, 2021
this is no longer a coincidence pic.twitter.com/INajWS6lKy
— Sami (@sami_blueadkins) October 1, 2021
I’m turning 30 next month and I feel completely attacked #Adele30 pic.twitter.com/kNXulmSY9i
— 𝙰𝚗𝚍𝚛𝚎𝚠 (@rareflotsam) October 2, 2021
Bulwell, United Kingdom #Adele30 pic.twitter.com/RLKLovWzGK
— Ryan ✌️ (@RyanS_UK) October 2, 2021
While another person joked at the fact the posters might not have anything to do with Adele at all.
If the billboards end up being for something else I’m going to lose it. #Adele #Adele30 pic.twitter.com/jGl3CYA3RQ
— Pitu (@PituLis) October 2, 2021
If the billboards are about Adele, fans have been praising the work of her team at getting the message out there.
The Devil works hard but Adele’s PR Team work harder!#Adele30
— William (@zigazighmmm) October 2, 2021
Adele's PR team outdid themselves
— Serendipity (@suspiriurum) October 1, 2021
While many fans are sharing their excitement at the possibility of new Adele music for the first time since her third studio album 25 was released back in 2015.
shaking, throwing up, and bawling my eyes out rn. After all that it’s midnight and there’s still no new music out. if I ever catch Adele’s PR team it’s on sight #Adele30 pic.twitter.com/4W950hrzCs
— Bushi (@bubblegumbusa) October 2, 2021
Helloooo @Adele babe is that you!? #Adele30 #adele pic.twitter.com/h4egJV0lyq
— Daniel Benjamin (@Danielbk) October 1, 2021
I’M SHAKING ADELE IS COMING OMG #30 pic.twitter.com/zDjYsOTzyZ
— Adele Stats (@StatsAdele) October 1, 2021
The number ‘30’ being projected around the world
— natch | adele is coming (@daydreamernatch) October 2, 2021
daydreamers:#Adele30pic.twitter.com/t9nhctKyK4
NOT ADELE PLAYING WITH US AGAIN#Adele30 pic.twitter.com/cEAdF5BflT
— luca’s watching gfvip🌷▽ (@vitadafanboy) October 1, 2021
OMFG ADELE IS COMING EVERYONE GET UP! #Adele30 pic.twitter.com/4TvtPnnPPE
— Daniel (@danxiel13) October 1, 2021
ADELE IS GOING ALL OUT TO KICKSTART HER NEW ERA. HER POWER!!! #Adele30 pic.twitter.com/aZze0sUlZj
— adele's fan » addy ⁿᵉʷ « (@queenadelesIays) October 2, 2021
its happening. adele is coming #30 pic.twitter.com/4x2QFHOAfC
— tushar🧣 (@reputushion) October 1, 2021
My timeline right now#Adele30 pic.twitter.com/kkjWC6iPZU
— Fred (@FredAdkins_) October 2, 2021
We last saw Adele on our TV screens last year, though not for her singing but rather as a guest presenter for Saturday Night Live where she confronted rumours about new music.
“I know there’s been a lot of chatter about me just being the host. Like ‘Why isn’t she the musical guest?’ and stuff like that. And there’s a couple of reasons,” she said.
“My album’s not finished, and I’m also too scared to do both… I’d rather just put on some wigs… have a glass of wine or six and just see what happens.”
The singer recently made the headlines when she became Instagram official with boyfriend Rich Paul.
