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The Guardian - UK
The Guardian - UK
Technology
Bobbie Johnson, technology correspondent

MySpace's new bit of bling? Not so silly

Luxury jeweller Cartier's decision to advertise on MySpace might have plenty of WTF value, but not everyone agrees. Ad guru Russell Davies is ready to give them the benefit of the doubt: "I guess it seems silly on the surface, and if that was all they did with their money it would be silly," he told us. "But as a way of dipping a toe in a new medium, with a new audience... it makes lots of sense." We expect Russell to be sporting a shiny new watch any time soon.

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